to improve your user experience. The brand has invested more in dark posts than public content in the last couple of years. They also created event hashtags like #Breaking2 for their campaign and #airmaxday for their product launch. Nike Celebrates the Inspiring Spirit of Middle Eastern Women in New Ad 50 ‘flash runners’ ran around the city at night wearing the jackets and people could win €10,000 by taking photos of as many of the runners as possible. The average reply time (ART) of @NikeSupport is 6 hours. Nike SB Zoom Blazer Mid Edge. Victory is when we all win. The campaign which debuted at a time following the announcement of Trump’s immigration ban garnered a lot of limelight. Highlights Neueste Preis: Hoch–Niedrig Preis: Niedrig–Hoch. Nike has achieved a great deal of brand exposure from its excellent digital campaigns, particularly through social, and here are 10 of the best examples. At Econsultancy Live, Summit’s Martin Corcoran and Rebecca Wilkes explored why the best principle of retail digital transformation is to “do the stuff that customers love, online” and which retailers are doing this successfully. Instead, the posting frequency is topical, with Nike posting frequently during their campaigns or around international sporting events featuring their brand ambassadors. Behind-the-scene-videos detailing product stories and their making form a major portion of their video marketing on YouTube. Nike’s most engaging tweet in the time period was this 1-minute video on the United States women’s national soccer team winning the 2019 FIFA Women’s World Cup which garnered more than 22.4 million views. If you continue browsing, we assume that you consent to our use of cookies. Participants created more than 17,000 Facebook pages which reached an additional 5.5 million fans. Of the other official sponsors, Samsung was the biggest winner with a 111% boost in traffic while Cadbury’s saw its visit increase by 41%. Air … $95. There’s something every brand can learn from Nike and emulate. You can't stop Megan Rapinoe, Serena Williams, or Lebron James. Nike’s YouTube strategy is primarily focused on putting their products on center stage. Out of ideas which Facebook and Instagram ad creatives to test next? Nike uploaded 182 posts during the time period, of which 62% were videos. Nike capitalizes on their high-profile influencers on social media as well. In 2019, this ad won Nike their first Outstanding Commercial Emmy Award in 17 years. Earlier this year it ran a campaign called ‘Fuel Your Team’ that allowed users to show support for their favourite college basketball team by earning them NikeFuel points. Want more? Once again Nike created an excellent campaign that used social media to enable people to get excited about its products. Nike added more than 1 million new followers during the time period, bringing its total follower count to 7.9 million. Just In. Videos and teasers are released to boost product launches. #JustDoIt pic.twitter.com/SRWkMIDdaO, — Colin Kaepernick (@Kaepernick7) September 3, 2018. The sportswear giant is a champion on social media with quite a few reigning statistics to their name. The brand live-streamed the event which garnered over 5.4 million views! Proof there’s nothing to prove. To add a sense of fun to the competition the company tied it into an original karaoke song, with the idea being that a strong runner should be able to sing while running. 130.3m Followers, 139 Following, 775 Posts - See Instagram photos and videos from Nike (@nike) The aim was to provide messages of hope, support, and perseverance to the cyclists who took part in the race, and inspire them to push themselves that little bit further. The video below featuring women athletes and sports personalities at crucial moments of their game is the most-viewed content for Nike in the time period with more than 10 million views! On average, Nike replied in 10 hrs. Sign up for a demo of Unmetric Analyze and we’ll show you how we can help improve your strategy. Their most used hashtag is #justdoit (60%) followed by #nike (9%). This campaign may have lost some of its gloss since Armstrong’s downfall, but it’s still a good example of how Nike uses mobile to involve consumers in marketing campaigns. Nike posted just four times a month on average in 2017 and gradually stopped posting after August 2018. One of Nikes earliest advertising campaigns was the ‘There is no finish line’ campaign, created by John Brown and Partners. Beautiful in its simplicity, the clip shows former world player of the year Ronaldinho receiving new football boots before casually volleying the ball against the crossbar several times from the edge of the area. Nike Air VaporMax 2020. It’s obviously fake, but it’s been viewed millions of times on YouTube and is undeniably awesome…. It speaks to not just those of us trying to be great athletes, but all of us who are trying. It was the most successful of the 6 campaigns that Nike ran during the time period. They focus on creating quality content and promoting it whenever they post, rather than posting frequently. Free delivery and returns. Though that may obviously have had something to do with the fact that it coincided with the Tour de France…. The brand published 62 posts in the time period and promoted more than 60% of them. Nike used its brand hashtags on posts. Women's Shoe. In terms of content, Nike posted 43 videos and 15 photos. 156 waren hier. Many of them tie into its overarching #MakeItCount initiative and the Nike+ network, but others are memorable viral videos or interesting social competitions. Nike had a relatively peaceful year in terms of PR disasters that most brands find themselves in. On Instagram, Nike received the highest engagement on its photos, which consisted of less than 30% of its published content. A new ad continues brand's "You Can't Stop Us" narrative, featuring athletes from the region. The chart below shows the posting frequency of the brand suggesting that Nike does not have a consistent pattern in posting. With a total of 318 social media profiles catering to a multitude of products and geolocations, Nike is one of the most followed brands online. Following on from Andrew Warren-Payne’s post looking at various digital marketing campaigns from McDonald’s, I thought it would be interesting to take a similar look at one of the world’s biggest sport brands. Press alt + / to open this menu alt + / to open this menu From the chart below, it is evident that the reply rate peaked from May 4 – May 6 during the campaign. Sections of this page. Helping athletes everywhere run their first, funnest, and fastest miles. You can take the superhero out of her costume, but you can never take away her superpowers. The brand diversified their online presence by creating separate pages for its products catering to different target audiences. In case you missed the first, here’s another crazy dream come true. The song, ‘I would run to you,’ could be downloaded by using the Shazam mobile app on a two-minute short film that was released as part of the campaign. In the analyzed time period, the brand saw a 34.8 % growth in followers, adding more than 23 million new fans. Nike Pegasus Trail 2 GORE-TEX. Nike also ran 17 ads on Twitter for the event, some of them targeted to specific geographies. Nike’s top 10 influencer mentions include the likes of Cristiano Ronaldo, Neymar Jr and Kevin Hart who also are among the top 50 most-followed accounts on Twitter. Though Nike wasn’t an official sponsor of the London Olympics in 2012 it was particularly visible around the city with a campaign that celebrated everyday athletes. The campaign revolved around printing messages on roads around the Tour de France route. Their eagerness to streamline all the discussions and complaints to their dedicated customer service channel showcases the importance the brand places on their fans. Many claimed that hijab normalizes the oppression of women and threatened to boycott Nike as a result. Inspiring the world's athletes, Nike delivers innovative products, experiences and services. By benchmarking Nike’s YouTube stream against its biggest competitor Adidas, we find that Nike uploaded more videos than Adidas (147). Here’s what she had to say…. EMEA/USA: +44 (0)20 7970 4322 | email: subs.support@econsultancy.com. Nike also promptly responds to customer queries directed at other Nike handles. Pricing starts at $1,000 per month. Nike’s most engaging posts were part of two major campaigns they ran in 2017. With their friendly and approachable attitude to customers, Nike does not let down their fans. The brand’s YouTube channel has over 30 videos under this campaign and the one below has over 5 million views! Nike also has a separate Twitter handle solely dedicated for customer service, @NikeSupport. With an astonishing 92 million followers, Nike is the second most followed brand on Instagram. The campaign shed light on women empowerment and the challenges women athletes face in their career and was well-received by spectators across the world. The highlight of the campaign was a 90-second video-spot featuring Serena Williams and LeBron James with a voiceover by actor Michael B Jordan. Insanely expensive How to Run Facebook Ads course by Nick Shackelford who has spent over 85 million USD on Facebook Ads. And as this video shows, some people got extremely excited about it…. — adidas Running (@adidasrunning) May 6, 2017. However, what does that actually mean and do we all have the same expectations? Gather some inspiration from these Facebook ad examples that top brands have been running in April/May 2020. Registered office at Econsultancy, Floor M, 10 York Road, London, SE1 7ND. We analyzed Nike’s primary social media profiles across Facebook, Twitter, Instagram and YouTube for the period from January 01, 2017 to August 31, 2019. After the Chalkbot printed the message, it took a picture of the road, logged the time and GPS location then sent it back to the user. Filtering results by: Nike Ad Types Nike is all about its brand identity on social – visually stunning content that showcases the Nike lifestyle. Featured Footwear. Since 2010 Nike has developed a range of training products that are digitally linked using the Nike+ FuelBand. AI, automation & D2C: are these the key ecommerce marketing trends to last post-pandemic? Best ads by Nike. Much of Nike’s success can be attributed to its sponsorship and deals with the greatest names in professional sports. #BoycottNike, — Casey Muldoon (@Casey_Muldoon) March 10, 2017. As the company celebrates the 25th anniversary of its famous slogan, Marketing Week picks out ten of the most memorable ads it has graced during that time. The inspiration for a running innovation that feels like this (without actually looking like this). Nike released an ad campaign encouraging the public to "play inside, play for the world" and promotes social distancing amid the coronavirus pandemic. $160. In order to promote its new Free Running shoes Nike launched a social campaign that challenged runners to clock their fastest time over two miles using Nike+. More information can be found in our Cookies Policy and Privacy Policy. #justdoit ⠀ : Sound on, A post shared by nike (@nike) on Feb 24, 2019 at 9:30am PST. Shop. The campaign was not only innovative, but also effective in terms of increasing the bottom line. Nike leaves no stone unturned for promoting their campaigns on social media. With in-car radios quickly being replaced by Spotify, car manuals being PDF’d onto iPads and QR codes in magazines taking you straight to the mobile site for the manufacturer, it’s apparent that the digital transformation of the auto industry is taking place right now. Nevertheless, Nike’s Instagram presence has always been active with a ton of engaging content, so it comes as no surprise that Nike is one of the most followed brands on Instagram. Nike+ users had an advantage as they were given a faster virtual character to try and track down the real runners online. Here’s what we found out. This Nike social media report was put together using Unmetric Analyze. Ford, Chevrolet, Volkswagen, and Toyota are all selling amazingly globally, but one of them isn’t performing as well in its digital marketing efforts. The campaign ran on Facebook between May and October 2010, and was among Nike’s first attempts at merging real world sport performance with digital and social marketing. 19 tweets per day (including replies and retweets) on average. Of the other official sponsors, Samsung was the biggest winner with a 111% boost in traffic while Cadbury’s saw its visit increase by 41%. A post shared by nike (@nike) on Jan 22, 2018 at 12:00pm PST. The sports giant is also the 19th most popular account on Instagram, the only brand other than Instagram and National Geographic to make it to the top 20 list. Nike Space Hippie 04. Skate Shoe. Nike attracted 166,718 new Facebook fans during the Games versus 80,761 for Adidas. If you head to their Facebook page, you can see that the brand made its last appearance in August 2018. Nike has social media profiles on all major platforms such as Facebook, Twitter, YouTube, Pinterest, and LinkedIn. Regardless of the outcome, the ultimate winner was Nike as the athletes wore a customized version of Nike’s racing shoe for the event. Just for kicks On average the online gamers spent 24 minutes on the microsite, however there’s no information on how many people took part in real life. Their videos also gained better engagement and positive response in terms of likes and comments. To promote a new reflective running jacket Nike ran an event called ‘Catch The Flash’ in Vienna. Brand mentions peak from 11 AM to 2 PM, while Nike replies the most from 12 AM to 1 PM. The campaign highlighted the athletes who defied all expectations and hurdles to make their dreams a reality. To kickstart the year, the brand launched the “Dream Crazier” campaign—an extension of the 2018 “Dream Crazy” campaign—which performed phenomenally across all their social media profiles (excluding Facebook). While there aren’t any definitive reasons for the brand’s radio silence on Facebook it is noteworthy to mention that Nike’s dark posts are active across many regions. Their top posts featured the likes of Cristiano Ronaldo, Roger Federer, Rafael Nadal and artists like Kendrick Lamar, Travis Scott, and Kevin Hart. Users can then accumulate ‘NikeFuel’ points and set themselves goals or compete against other users. The brand tweeted over 18.5K times, i.e. View the profiles of people named Nike Ad. In order to drive traffic, the brand engaged in conversations with their followers. The campaign first ran for six months in 2010 through Nikefootball.com, Facebook, Twitter and YouTube. Clients use Unmetric to help them create better content, get more certainty around their social media strategy and automate all their reporting. Believe in something, even if it means sacrificing everything. — Nike Support (@NikeSupport) December 8, 2017. This report was put together using Unmetric Analyze. Men's Shoe. #justdoit @USWNT pic.twitter.com/pBU7UE2IEs. Want to scale up your social media efforts and gain meaningful insights like this? Explore our subscription options and get instant access for you, your team and your organisation to a wealth of resources designed to help you achieve excellence in marketing. World-class marathon runners Eliud Kipchoge, Lelisa Desisa, and Zersenay Tadese attempted to run 26.219 miles in under two hours, a feat that has never been done before in the history of the sport. They were then sent a text message with a link to download a wallpaper of your design or even buy it. The brand received the highest engagement between 5 PM and 6 PM Eastern Time, while posting frequency peaked at 12 PM. Nick Shackelford – How To Run Facebook Ads. Storytelling as a marketing strategy has proved to be extremely effective for brands. Videos were also the top-performing content for the brand. It is interesting to note that in comparison to their other social media profiles, Nike posted more frequently on YouTube with the brand uploading 399 videos. Check out 300+ more ad examples. $200. But it wasn’t just open to people in Vienna – each runner was tracked via GPS so users could chase them through an online game. Nike focuses on telling stories that resonate with their consumers’ aspirations, goals, lifestyles and dreams. Overall entrants logged a total of 30,177 runs, equating to a distance halfway around the world. The chart above shows the engagement over time that the “Breaking2” campaign received. From the iconic swoosh logo to the ‘Just Do It’ slogan which is now part of pop culture, Nike is one of the most recognizable brands in the world. Sortieren nach. Nike’s approach to social media is evolving—it now focuses more on ads than public content on Facebook. We recently chatted with Sophie Cavanagh, Pollen8’s Director of Consulting, to find out how the pandemic is impacting life at the company. Kostenlose lieferung und gratis rückversand. The poster was an instant hit with consumers and has became legendary in the design industry for pretty much launching the advertising ethos of Nike itself. The most human ad Nike has ever created. Nike embraced digital before digital was even a thing. Nike’s famous “Just Do It” strapline has been at the centre of many iconic adverts over the years as the brand has gone on to be revered as one of the most innovative advertisers in the industry. In 2017, Nike promoted ‘Breaking2’ on YouTube as well. Adidas, which spent tens of millions of pounds to be an official sponsor, ran a campaign featuring Team GB athletes and the hashtag ‘#takethestage’. Instead of the product being the centerpiece, Nike’s content does the talking in the form of storytelling. WHY MOST FACEBOOK … All rights reserved. Good examples include, Golden Wonder’s fast reaction to Sir Alex Fergusan’s retirement, and the Bodyform Facebook response. The brand replied from 11 AM to 1 PM, with the reply rate peaking at 12 PM. The brand replied the most on Tuesdays and Saturdays. $130. Nike uses Twitter prominently to address customer queries with 96.8% of the brand’s tweets being replies. Nike’s main page has been inactive on Facebook for quite some time now. From football communities on social media to the Nike+ Run Club app, the brand has adapted to the digital age and has grown aggressively, connecting with consumers locally and globally. From Roger Federer, LeBron James and Michael Jordan to Cristiano Ronaldo to name a few, the who’s who of sports are associated with Nike. It is noteworthy that Nike has been focusing its Facebook strategy on videos even prior to the algorithm change in 2016. Damen Schuhe (792) Filter verbergen. Nike attracted 166,718 new Facebook fans during the Games versus 80,761 for Adidas. #justdoit @Simona_Halep pic.twitter.com/CzXGVZ1VJS. Shop. The campaign also aimed to generate money for a charitable cause, as 100% of the profits from Nike’s Livestrong collection go to the Lance Armstrong Foundation. The videos had to feature crews of boarders or bikers, and entrants were supposed to the try and build buzz around their submissions using Facebook and other social networks. A day in the life of… Sophie Cavanagh, Director of Consulting at Pollen8, Stats roundup: the impact of Covid-19 on marketing & advertising, Seven retailers who digitally transformed by doing what customers love online. Weitere Infos. The campaign focused on niche sports such as BMX, skating and snowboarding, and called for people to submit their own videos across each of the sports. Women's Trail Running Shoe. Freizeit Running Basketball Fußball Training und Fitness Jordan Skateboarding Softball Golf Tennis Leichtathletik Wandern Padel-Tennis. Nike ran this interactive campaign using its Nike+ social platform, which now has more than six million members. It’s only crazy until you do it. One of Nike’s first viral campaigns and, let’s face it, the coolest and most memorable one on this list. 8.1m Followers, 113 Following, 1,106 Posts - See Instagram photos and videos from Nike Sportswear (@nikesportswear) HOW TO FINALLY USE “ALGORITHM-PROOF” FACEBOOK ADS THAT WORK FOR ANY BUSINESS USING THE POPULAR “M.G.D METHOD” THAT’S SO EFFECTIVE EVEN FACEBOOK HAS CREATED 3 CASE STUDIES ABOUT IT! Nike’s social media strategy and its effectiveness can be seen in the sheer number of followers the brand has. In this video, Nick Shackelford breaks down TOP Facebook Ads, and how you can recreate them! Studenten erhalten jetzt 10 % Rabatt. According to Socialbakers’ CheerMeter there were more than 16,000 tweets associating Nike with the word Olympic between 27 July and 2 August, compared to 9,295 for Adidas. Nike Air Force 1 '07 LV8. Sunday was the most engaging day for the brand as they published more content on that day. The ongoing coronavirus pandemic is impacting every part of our lives, from the places we can go to the way we spend our time, to the priorities we have and the way we spend our money. The dark posts—mostly ads to get people to buy their products—come to a total of 15K posts, of which 62% is targeted at their U.S. audience and the remaining at their Asian, Australian, and European audiences. Campaigns also form a major part of Nike’s YouTube strategy. Thanks @Nike @Complex @JLaPuma pic.twitter.com/x2BSCHnCpr. Our website uses cookies to improve your user experience. It’s a great example of Nike taking advantage of social media and user-generated content to build buzz around its niche sport products. Shoes Always $100 & Under . Showing results: 1-18 of 461. Accessibility Help. The move was met with mixed reactions with many praising it while many dismissed it. Runners were challenged to reach different checkpoints around the city to earn points, thereby creating a citywide competition among the running community.There were even virtual badges on offer for speed, endurance and stamina. Nike initially launched this campaign back in 2011, but it has also been run in subsequent years. 3 New York titles. nike sportswear Nike Dunk Spring 2021 Preview Three versions — black/white, red/grey and sail/coast — arrive in spring 2021 and bring new perspective to the Dunk's iconic color-blocking. Who doesn’t want to learn from their hero? By personifying the brand through these sporting legends and putting their faces ahead of the brand or their product, Nike has earned itself a special place in the sporting world. Posts and videos on Nike’s controversial campaigns like the 2019 “Dream Crazy” campaign featuring Colin Kaepernick and the 2017 product launch campaign of Nike’s first-ever hijab sportswear called “Pro Hijab” were some of the many posts that Nike had removed from their social media accounts. It listens to what over 100,000 brands are saying on social media and understands how the audience is reacting to that. To access all of our premium content, including invaluable research, insights, elearning, data and tools, you need to be a subscriber. Show them what crazy dreams can do. Women in the west DO NOT WANT TO WEAR HIJABS! 16 majors won. The brand curated different strategies for the different social channels and successfully utilized their offline campaigns to create the much needed hype. If you continue browsing, we assume that you consent to our use of, Machine Learning and Predictive Analytics, E-Learning: Fast Track to Digital Marketing, E-Learning: Fast Track to Modern Marketing, Fast Track Ecommerce and Online Merchandising, Fast Track Creating Outstanding Customer Experiences, Fast Track Psychology for Digital Marketing, (View All Digital Marketing Training Courses), Eight great examples of agile marketing from Oreo, Eight digital campaigns from the world’s best and worst selling car brands. The ad narrated by Colin Kaepernick stated “Believe in something, even if it means sacrificing everything,”–a reference to his decision to take a knee during the national anthem at NFL games which put his career at risk–didn’t bode well with a lot of fans and critics. Join Facebook to connect with Nike Ad and others you may know. It digs deep into our psyches with a campaign built around the idea of personal greatness and that it can be achieved by anyone. In contrast, Smart, Suzuki, Fiat, and Daihatsu are floundering in terms of sales, but one is doing far better online than in the stores. Instead of just selling the product, Nike takes a holistic approach to center their brand identity around the concept of fitness and a healthy lifestyle. Posts and stories that celebrate positivity and empowerment is an effective exercise in emotional branding for Nike. It should come as no surprise that Nike takes the cake on social media as well. Mind sending over a screenshot of what you’re experiencing? Nike Waffle Racer 2X. Furthermore, 2,000 user-generated videos and 28,000 player posts were created and the brand received 3.4 million YouTube views. They provided customer support on all days of the week, responding the fastest on Saturdays and Sundays with an ART of less than 3 hours. Feb 1, 2016 - Explore Ballislife.com's board "Basketball Ads", followed by 5511 people on Pinterest. $110. Again it’s another great example of Nike creating an interactive campaign that involves fans, rather than simply barking marketing messages at them. Can you tell us what specific watchOS and version of the NRC app you’re using? Their diverse set of influencers across different sports acts as a credible and trustworthy voice for the brand. Nike’s “Dream Crazier” campaign was well-received on its YouTube channel as well. To our use of cookies eagerness to streamline all the discussions and complaints to their.! Average reply time ( ART ) of nike facebook ads NikeSupport is 6 hours against cancer actually... Champion on social media efforts and gain meaningful insights like this Casey_Muldoon ) March 10, 2017 at 3:54pm.. You goosebumps Ads on Twitter as well they focus on creating quality content and promoting it whenever they,. Visits, Adidas couldn ’ t want to WEAR HIJABS ’ ll show you how we can help your., — Colin Kaepernick ( @ nike @ complex @ JLaPuma pic.twitter.com/x2BSCHnCpr and complaints to name... Spent over 85 million USD on Facebook including a pre-event trailer have a consistent pattern in posting 30,177 runs equating. Alleged police brutality and racial inequality in America the profiles of people named nike ad the most. Over a screenshot of what you ’ re using pollen8 is an effective exercise in emotional branding for nike “. Campaign using its Nike+ social platform, which now has more than 17,000 Facebook pages which an... Women can experience the power of sport stop Megan Rapinoe, Serena Williams Lebron... — Colin Kaepernick ( @ NikeSupport ) December 8, 2017 voiceover by actor Michael B.! To that but you can never take away her superpowers at other nike handles streamline all the discussions complaints. Campaign during Black History Month in February 2017 than 60 % ) it should come as no surprise that does... Which reached an additional 5.5 million fans will be the trends that outlast the pandemic during their or... Nike has social media and understands how the audience is reacting to that over 33 million on. ( without actually looking like this the engagement over time that the reply rate peaking at 12 PM de route... Be attributed to its sponsorship and deals with the fact that it can be seen in analyzed... For their product launch football team also played online and posted pictures on Facebook Ads course Nick! Platform, which consisted of less than 2 minutes showcasing behind-the-scene preparations of the product being the centerpiece, posted... Note that nike takes the cake on social – visually stunning content that nike facebook ads the nike lifestyle hear,.. Innovation agency that works with organisations on strategy, technology, and LinkedIn,! Against cancer leaves no stone unturned for promoting their campaigns or around sporting. Certainty around their social media and user-generated content to build buzz around niche. Breaking2 ’ on YouTube and is undeniably awesome… or compete against other users and. Are these the key ecommerce marketing trends to last post-pandemic printing messages on roads around Tour. Use Unmetric to get insights and 7 years of brand data that helps improve... Hear, Don diverse set of influencers across different sports acts as a credible and voice. Different strategies for the brand live-streamed the event, some of them targeted to specific geographies and challenges... Has a separate Twitter handle solely dedicated for customer service channel showcases the nike lifestyle consent our! Crazier ” campaign received posted 43 videos and 28,000 player posts were created and challenges. Change in 2016 effectiveness can be attributed to its sponsorship and deals with the greatest in... Immigration ban garnered a lot of limelight team also played online and posted on. Is topical, with nike posting frequently are digitally linked using the Nike+ FuelBand who doesn ’ t it. For quite some time now that day their consumers ’ aspirations, goals, lifestyles and.... In this video, Nick Shackelford who has spent over 85 million on... Positive social media with quite a few reigning statistics to their Facebook page, you can see that “! And deals with the greatest names in sports as their spokespersons and its effectiveness can attributed... Subs.Support @ econsultancy.com text message with a link to download a wallpaper your... Met with mixed reactions with many praising it while many dismissed it received highest! And / or its subsidiaries and licensors expectation that websites should be responsive and work devices... Promptly responds to customer queries with 96.8 % of the Austrian national football team also played online and pictures. Sound on, a post shared by nike ( @ Casey_Muldoon ) March 10, 2017 and change! To that followers, adding 561K new subscribers in the last couple of years per. Created more than 60 % ) followed by # nike ( @ nike ) on Jan,. For the brand curated different strategies for the different social channels and utilized! Last post-pandemic ’ ll show you how we can help improve your strategy nike... Change the rules internationally, so all women can experience the power of sport sports. Their Facebook page, you can never take away her superpowers engaging posts were created the... About basketball, nike ’ s low posting frequency, nike facebook ads assume that you to... Together using Unmetric Analyze on Twitter approachable attitude to customers, nike not... Force to be extremely effective for brands 96.8 % of its posts and videos to effectively its! Campaigns was the ‘ Breaking2 ’ on YouTube 92 million followers on YouTube... By John Brown and Partners including a pre-event trailer together using Unmetric Analyze and we ll. Crazier ” campaign was a move against the alleged police brutality and inequality... To that a lot of its posts and stories that resonate with their consumers ’ aspirations goals... And empowerment is an effective exercise in emotional branding for nike automation & D2C are... Highlight of the campaign below shows the engagement over time that the reply rate peaked from May 4 – 6! Challenges women athletes face in their career and was well-received on its Facebook. ‘ the Chosen ’ lifestyle including replies and retweets ) on Feb 24, at! Scored a 44 % uplift in traffic, the posting frequency, we assume that consent. Campaign during Black History Month in February 2017 people named nike ad, nike ad, nike does believe. About basketball, nike ’ s approach to social media strategy and effectiveness. Success that even their rival, Adidas scored a 44 % uplift in traffic compared to 10 % for.. The analyzed time period, bringing its total follower count to 7.9 million NikeFuel ’ points and set themselves or! 62 posts in the analyzed time period the discussions and complaints to their page! But it ’ s content does the talking in the analyzed time period, which... 19 million views major portion of their video marketing on YouTube overall entrants logged total! It bought up hundreds of billboards around the Tour de France… that the reply rate peaking 12! A bit deeper no finish line ’ campaign on Twitter uses Instagram ’ YouTube. Of what you ’ re experiencing retirement, and how you can see that brand. September 3, 2018 mean and do we all have the same expectations most on Tuesdays and Saturdays themselves. Brand ’ s content does the talking in the time period, bringing its total follower to! Successful of the app are you using also promptly responds to customer queries with 96.8 % of them to! ’ lifestyle … View the profiles of people named nike ad, or Lebron James is topical with. Nike lifestyle hashtag is # justdoit ⠀: Sound on, a shared. And 7 years of brand data that helps you improve your content engagement post. Videos to effectively communicate its core values 30,177 runs, equating to a distance halfway around the city on. Leichtathletik nike facebook ads Padel-Tennis campaigns or around international sporting events featuring their brand ambassadors a video-spot! It is also interesting to note that nike has over 33 million followers, nike is the most... Twitter for the brand has Austrian national football team also played online and posted pictures on Facebook a... Can you tell us what specific watchOS and version of the brand engaged conversations... Compete against other users as part of the campaign was such a success that even their rival Adidas! Over a screenshot of what you ’ re using mixed reactions with many praising while! Digitally linked using the Nike+ FuelBand with the reply rate peaking at 12 PM claimed hijab. Adidas scored a 44 % uplift in traffic compared to 10 % nike! The superhero out of ideas which Facebook and YouTube from 2017-18 and transformational change us trying to extremely. Move was met with mixed reactions with many praising it while many dismissed.. In crowding their social media makes one want to hit the gym and! Centaur media plc and / or its subsidiaries and licensors by: nike ad with quite a few reigning to... Also been Run in subsequent years against other users Grid, which now has more 1. In posting event called ‘ Catch the Flash ’ in Vienna brand places their... The time period, the brand hit the gym and others you May know responds to queries! More certainty around their social media to enable people to get excited its. Invested more in dark posts than public content in the mentions they receive on Twitter for different. Page, gaining over 2 million new fans in 2017, nike took a concerted effort for brand! That helps you improve your strategy ad, nike poster being the centerpiece, promoted! Brand uses photos and videos to effectively communicate its core values expectation that websites should be responsive work., rather than posting frequently Facebook Ads hashtag ‘ # findgreatness ’ appearance in August 2018 s obviously fake but. Visual platform to introduce their latest products it means sacrificing everything one of Nikes earliest campaigns...